pennreelsslammer3| As of the end of 2023, there are more than 90,000 hotel chains in my country

Transferred fromPennreelsslammer3Xinhua News Agency

Xinhua News Agency, Hangzhou, April 24th (reporters Zou Duowei and Zhu Han) the 2024 China Hotel Industry Development report released on the 24th shows thatPennreelsslammer3By the end of 2023, the number of chain hotels in China was about 9.Pennreelsslammer3.60000, up from 7 in 2022Pennreelsslammer3.10,000 increased by 28%. In terms of the number of chain rooms, the hotel chain rate has increased to 40.95% from 38.75% last year, with the chain rate of mid-range and luxury hotels both exceeding 55%.

The 13th China Hotel Cultural Festival opened in Shaoxing, Zhejiang Province on the same day, which the reporter learned from the event site.

The report also shows that as of December 31, 2023, there were about 610000 accommodation facilities in China, including about 320000 hotel facilities and about 16.5 million hotel rooms, including about 6.76 million chain rooms.

Hu Shengyang, executive vice chairman of the Hotel Digital Committee of the China Hotel Association, said that chaining and branding are the general trend of the development of China's hotel industry. Compared with developed countries, the chain rate of hotel brands can reach more than 60%, and the room for hotel branding in China is still large.

Since the beginning of this year, the continued popularity of holiday consumption has strongly supported the recovery of the service industry and the economy, and the overall recovery of the housing industry has also shown some new trends.

The 2024 China Hotel Group and Brand Development report released on the same day predicts that digitization is still the mainstream of the hotel industry this year, while after more than a decade of rapid development, the growth rate of the economy hotel industry has slowed down, and the competition in the mid-range hotel industry will intensify.

Chen Xinhua, president of the China Hotel Association, said that this year, the association will focus on cultivating eight kinds of new consumption scenes, such as green hotels, cultural theme hotels, parent-child hotels, resort hotels, health hotels, boutique residential accommodation, landmark cuisine, and national trend catering. Focus on promoting the steady growth of accommodation and catering consumption, actively promoting the innovative development of green hotels, carrying forward the excellent Chinese traditional culture, developing "digital plus hotels", and improving the standard system of the accommodation industry, strive to work with colleagues in the industry to expand new market space, and promote the high-quality development of the hotel industry to achieve greater results.

The China Hotel Culture Festival is sponsored by the China Hotel Association and has been held every year since 2012. The festival, with the theme of "new consumption, new momentum and new growth", lasted for three days, attracting more than 800 representatives of hotels, catering brands and supply chain leaders to participate in the exhibition. In addition to the above two reports, this year's event also released the "Chinese Hotel healthy Sleep Index Research report" for the first time.